Projects & Marketing · USA + Latin America
Market research that converts market understanding into better business decisions.
Research · Insights · Strategy · Growth
Our Difference
Thirty years listening before recommending.
Market research is not a service we added. It is where Projects & Marketing began — and it continues defining everything we build.
30+Years of experience in market research
US + LATAMBilingual and multimarket perspective
One systemFrom research to execution and growth
Quantitative Research conducted for brands such as
Our Core Practice
A full market research capability.
Thirty years of experience in qualitative, quantitative and field research across the USA and Latin America, available as one integrated practice.
01Qualitative ResearchFocus groups, in-depth interviews, and ethnographic work that explain the why behind consumer behavior.02Quantitative ResearchSized and structured surveys and statistical research to support real business decisions.03Field Work & RecruitmentParticipant recruitment and field execution across the USA and Latin America.04Hispanic Market ResearchBilingual and bicultural research designed for the Hispanic consumer in the USA05Consumer InsightsConvert data into insight that marketing, product, and leadership teams can usesar.06IntelligenceStructured readings of competitors, category trends, and market positioning.07Entrada a market e research estratégicaResearch designed to support decisions about new markets, products and segments.
Original Research
Houston 2026 Spanish Digital Presence Study
We audited 241 Houston business websites. Only 12.9% offer a real Spanish-language experience — a gap that most Houston businesses have yet to close.
Leer the estudio completo →How We Work
Listen. Investigate. Analyze. Interpret. Recommend.
01ListenWe start from the client's real question, not an assumed one.02InvestigateQualitative and quantitative fieldwork designed around that question.03AnalyzeStructured analysis of what the data actually shows.04InterpretWe translate findings into clear implications for the business.05RecommendRecomendaciones específicas and accionables — no solo un reporte.
How the System Works
One system. From understanding to growth.
01UnderstandResearch + intelligenceKnowledge of the market, the customer and the competition before committing budget.02BuildStrategy + creativity + digitalPositioning, advertising, brand and web experiences built on evidence.03GrowBúsqueda + media + automatizaciónSEO, media pagados and automatización that convertsn la atención en oportunidades.
Bring the challenge. We build the system.
Start a project →or write to us at info@projectsandmarketing.net ·